Emmebi Italia is a Hair Care Company specialized in the creation of professional haircare products Inspired By Nature. We empower professional hairstylists through a complete product line inspired by nature, with the mission to rise the unique beauty that is inside people. Our vision is to reconnect people to the pure energy of nature to enhance beauty at a maximum level. OUR ORIGINS A love of nature and a passion for the world of hairstyling came together in 1990. This union gave life to Emmebi Italia. Since then, our Bergamo roots have strengthened, inspiring our growth, as we search for raw materials and products of excellence. Our continuous collaboration with experts in the fashion and beauty industries has enabled us to create unique formulas dedicated to professionals who expect the best and appreciate innovation. Emmebi Italia is uniquely positioned in a distinct international market, aware of its identity and ethics and attentive to nature, sustainability and wellness. At our core is the genuine, hard-working and creative Italian tradition, as well as an awareness of being part of nature, drawing from it the energy we all need to be at one with ourselves and others in a way that is simple, unique and transparent. OUR JOURNEY Choosing simplicity is the greatest tribute to beauty. It is from the simplicity of nature that Emmebi Italia draws inspiration to create and deliver a wide-ranging line of hair care products to all professionals. Thanks to the meticulous work of hairstylists, people will feel good, improve their appearance and get more out of life. Nature showcases both its breathtaking beauty and its imperfections. Our task is to exalt the natural charm of people with specific products “Inspired by nature”. The allure of natural elements in our visual communication and in the environment in which we operate, in addition to our use of exclusive ingredients in the development of some of our products, brings us to our innermost essence, guiding us towards diversification. We only focus on a few projects, so that we can give professionals the best and remain faithful to our idea of simplicity. Without presumption, we believe in all that leads us to innovation through the authentic encounters with people we meet on our journey because, like nature, we know we can evolve infinitely. OUR PHILOSOPHY Our dream is to create products that are capable of immediately conveying to all a sense of belonging to a common philosophy: by getting in touch with the world of nature and expressing love towards it, we are leading people towards values that extend beyond the ethical dimension. “Inspired by nature” strives to be the essence of living well and doing our best by tuning in to the natural energy of things and treating them with respect. Distinguishing ourselves in this way will be our greatest achievement.