Since 1999 our weekly publication “Al Sada” is the most comprehensive magazine published in the Middle East, meeting the interest of the whole family, thereby touching all aspects of life covering pan Arab & United Arab Emirates news, women, fashion, Jewelry famous superstars, poetry, intellectual, technology, cooker y, society & horoscope. It is uniquely structured to attract the reader with information enticing him to share opinion and be heard. The line up of sections secures readers interest even after reaching the pages of interest. Al Sada interacts with readers through a unique sections and acts as an advisor or solution provider for couples and families. It highlights important issues of social complexes that print media usually, excludes as culture sensitivity, racism, or uncommon forms of practices and behaviors.