THIS is UMAMI is a creative laboratory constantly evolving, made up of three interdependent structures. Kaiseki Kaiseki is a style of Japanese art that honours, through the careful presentation of all culinary elements, the flavour of the food we eat. A tribute to pleasure and efficiency through aesthetics and planning content that we develop in TV Advertisements, Print Campaigns, Websites and all other forms of online and offline media to create beautiful, evocative, thoughtful and effective advertising. Fandomaking We discover groups of passionate people (Fandoms) wanting to do different things (Makers) and we create for them a framework of action in which they can express themselves in a free manner. Our purpose is to give the audience to whom we are addressing the role of actors in communication through collective creations; making them active agents and producers of content. The fandomaking is, in short, a new way of relating between brands and their followers from a transmedia and highly contemporary perspective. Reborn Magazine Publishing project (in development phase) in which we approach the works of the greatest authors of literature from the perspective of the leading visual artists of today. The reinterpretation and recontextualization of the classics through the definitive means of reading of our time: The Magazine.