Strala is the platform for organizations seeking to gain more complete and trusted insights into omni-channel campaign performance, the end-to-end customer experience, and content intelligence. Strala enables businesses to accurately track the entire customer journey across all brand touchpoints. The platform ensures every unique customer interaction is captured across all channels + content and is appended to unified visitor profiles in real-time. Strala offers the only platform that enables a unified approach to tracking both marketing and non-marketing experiences across siloed channels, systems, and media publishers. Strala seamlessly integrates with existing marketing, advertising, and experience management technology platforms (Marketing Automation, Web Analytics, CRM, Content Management, Programmatic Advertising, ESP, Service Automation, CFM, Data Warehouse, Visualization/BI, etc.). Customers are forward-thinking enterprise organizations who are seeking to achieve higher resolution performance measurement, holistic marketing attribution, and insights into the impact of content across channel silos. Strala serves businesses in many industries including financial services, healthcare, high tech (B2B), education, travel & hospitality, retail, manufacturing, and automotive. Strala's proprietary methodology allows customers to drive real-time, accurate investment decisions that create 20-40% lifts in ROI across the entire customer journey; from engagement to conversion and beyond.