PressReady is a program designed by two PR experts to teach you to be your own publicist, leveraging proven techniques for driving visibility and securing media coverage in top publications. From the do’s and don’ts of reaching out to media to writing a great pitch, how to capture an editor’s attention, when to pitch, what to pitch, producing SEO-optimized press releases and writing a great subject, PressReady will set you up for DIY PR success so you can build your brand and gain the recognition you've been seeking.