Colors matter, so do trends. 85% of shoppers place color as a primary reason why they buy a particular product. That is a fact. Yet the color preferences of consumers are always changing. That is why we connect color to trends. But we don’t stop there. Colors are expressed through materials, textures, patterns and shapes. Trends also influence these. Our trend research helps you choose the right colors, materials, textures, patterns and shapes for your products, so your brand is ready for the market of tomorrow.