Richi is the winner of 2010 Red Herring 100 Asia and presented in 2011 TechCrunch Disrupt Beijing. Building on its strong start-up root, Richi team now grows to 40+ people and in good progress to transcend the business idea into strong commercial model. Our passion and focus lies on loyalty point driven CRM solution for our customers to engage their consumers to maximise profitability. Richi also aims to offer consumers a smart and easy way to collect, manage and utilise their loyalty points. Richi current loyalty point exchange platform, which has been live since Jan 2012, already connected with 70+ merchants and the momentum keeps strong pace upwards. With strong business strategy and investor supports, Richi platform upgrade is underway and will offer more integrated turn key solution for customers to re-shape loyalty point ecosystem in Taiwan and across APAC. We have been acquiring talented people from various sectors with rich international experience as our vision is to become a valuable global brand for our customers.