Old Masters New Generation eager to research the art market and trends in collecting Old Masters. We found that the millennial generation is buying and spending more on art than any other generation. However, their focus is on contemporary art for a variety of reasons, such as: ease of purchase online, perception as less intimidating, less art historical knowledge or connoisseurship required to be confident in purchases, and the ability to relate to and connect with contemporary artists through social media. Our goal is to introduce, inspire, and encourage young collectors to look at old masters in a new light. We hope to create an event to share ideas and experiences between art market experts, experienced collectors, and aspiring collectors.