Affinity Solutions is a team of professional and experienced consultants who are passionate about affinity marketing and combine creativity with a pragmatic approach. By developing innovative and forward thinking partnerships, Affinity Solutions delivers a real competitive advantage to its clients, boosting their brand equity and contributing directly to their bottom line. As an expert in its field, Affinity Solutions has been helping its clients to add value to their businesses and organisations since 1995. The teams' backgrounds span an impressive array of industries including the insurance, not for profit, banking, commercial finance, travel and life stage sectors. Affinity Solutions' strategic approach leverages this industry breadth and blends it with market analysis, intelligence and knowledge of the partnership market to deliver proven methodologies and expert advice to its clients. The results are exciting new links with like-minded and complementary organisations which place organisations ahead of the competition. Since 2006 Affinity Solutions has been a fully-owned subsidiary of Fortis (UK) Ltd.