Established in 2015, W U N D E R operates in Kadikoy/Moda - a neighbourhood embodying the Istanbul's street culture and fashion at every corner. Our store gathers diverse premium lifestyle products for both men and women. Started out with the passion for being the pioneers of sneaker culture, W U N D E R is a homegrown brand ,with the ideal of "Support Your Local" since day one. As we push forward to bring our customers the latest selection of multi-brand footwear and apparel, we offer collections with our own in-house label. The label reflects our community, the friendships that we make and the awareness we provide to the fashion industry. W U N D E R was founded by Çerçi brothers - Can and Cem, along with İlke Çerçi who have years of experience in private sector, agencies and fashion industry respectively. Born and raised in Istanbul, trio started off their sneaker passion with basketball and Jordan mania that followed it. Only within years W U N D E R is now operating as one of the lead concept retailers in Istanbul, consisting of a vibrant creative team under İlke's lead. Our vision is to change the current landscape of fashion and sneaker culture, while offering the consumer an exceptional "friends and family" environment.