Cultural Attractions of Australia is an alliance of iconic Australian cultural attractions that offer aspirational cultural experiences that allow visitors to discover and experience Australia’s cultural offerings. The Association is a not-for-profit whose purpose is to advance cultural and tourism experiences of Australia to connect with domestic and international visitors; by promoting exclusive packages and by supporting cultural attractions to develop new and more engaging experiences and become more accessible to global distribution partners. Our mission is to increase visitation to the nation’s cultural attractions and build greater awareness of Australia as a destination for iconic cultural experiences.