Our mission is to bring economic inclusivity to as many people around the world as possible. We do this through a variety of ways but mainly direct trade, which means partnering with mostly small farms and roasters. Eighty percent of the world's coffee comes from 25 million small farmers worldwide. Reveille Trading Company provides small farmers and roasters with a platform to sell their coffee around the world. Every one of your purchases at Reveille Trading Company helps move us all closer to economic inclusivity for millions of producers worldwide.