Two Sides is a global initiative with membership right across the graphic communications value chain; from forest to print and on to recovery and recycling. Two Sides promotes the responsible use of Print and Paper which, when sourced from certified or sustainably managed forests, is a uniquely powerful and natural communications medium. Two Sides recognises that the industry has a responsibility to continually improve its environmental credentials and address customer concerns, which are often the result of misleading or inaccurate information. The Two Sides initiative sets out the facts in a clear and straightforward manner; addressing some of the inaccuracies and issues that surround the industry. There is an appetite by those working within the Graphic Communications channel to understand all the environmental issues and thus make more informed decisions about the use of Print and Paper products. Print and Paper has been the preferred communications medium for 2,000 years. In a multimedia world, it continues to be highly effective and, used responsibly, is inherently sustainable. Two Sides seeks to ensure that, by fostering a better understanding of our industry’s environmental credentials, Print and Paper, through its myriad of uses from commercial applications to the basis of learning and creativity, remains an essential communication medium of choice. Membership Membership of Two Sides shows that your organisation regards environmental awareness as an essential part of the business strategy. Benefits of membership include access to materials and information, helping your business to communicate its sustainability to clients and staff, as well as participating in an initiative which sets out to dispel many of the myths that surround our industry. Find out more www.twosides.info/join-us