Assured Digital Group (ADG) addresses the growing need for the provision of trusted infrastructure and related services to support organisations in their increasing use of digital services. Formed by an international group of experienced technology entrepreneurs, ADG will be recognised as the leading provider for supporting governments, healthcare providers and industries that value trust and assurance as they transition to a sustainable digital economy. ADG seeks to help shape the wave of digital innovation through: •Insights: our experience provides insights into the challenges that will face society as digital technologies are embraced, particularly the risk and liabilities that influence the perspective of business-to-business and government-to-business interactions •Credibility: the UK has the greatest level of digital activity across the G20 and is also the fasted growing. The ADG team has considerable personal experience, based upon UK leadership, to build on these learnings to the benefit of other governments and industries •Relationships: our activities, have generated an extensive network of individuals and organisations, which provide a basis on which to develop new opportunities at scale with speed, to source funding and to build teams and partnerships that deliver. •Motivations: whilst creating business value is a core requisite for anything that we do, it is clear in the digital economy that real value is secured when motivations are driven from a community and societal basis that inspires trust. Namely, doing the right thing leads to even bigger, sustainable value as these reinforce customer/citizen trust, which further increases uptake.