The Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary purpose is to financially ensure the appropriate honoring of a historic past, while building a premier future through making the venue and surrounding activity spaces even more distinguished and iconic as one of the world’s most celebrated entertainment areas. The Foundation’s four core values were born out of respect for those that have made the Central Arroyo a special, unique place for all types of visitors, regardless of demographic background or skill sets. It is the responsibility of the Foundation to continue growing the strength of this legacy through creating symbiotic, expansive options to best grow and supplement current activity at the venue and in the Central Arroyo.