Hoopla is the technology platform aiming to revolutionize the way of doing business in FMCG Traditional Trade in Turkey. While it helps traditional trade retailers grow their businesses through commerce & fintech solutions, it plays a complementary role in increasing product availability and distribution for brands, manufacturers, and distributors. Hoopla improves working capital structure and cash flow for retailers via credit payments, flexible order quantities and delivery schedules. In addition to increasing product availability, working capital enhancement and cash flow improvement, Hoopla also supports both the brand owners and retailers to increase the off take in traditional trade / grocery channel by providing technology solutions to drive shopper / consumer campaigns. We are a team of passionate go-getters dedicating themselves to make a difference in traditional trade operations to help groceries and small/medium markets survive and grow in this competitive retail environment. We are Hoopla!