Sparkline takes Digital Data and makes it relevant, tangible and actionable to businesses. Our expertise and focus is on Web, Mobile & Social Analytics. We believe that with the right technology, proper education and the right insights, all businesses can answer their customers wants and needs, and provide better products, value and service. Sparkline supports companies to make the leap into a data-centric framework that will see them become more profitable, efficient & current. Sparkline is a boutique consulting firm specializing in Digital Data interpretation and optimisation in order to achieve superior returns on investment (ROI). We interpret and makes relevant large digital data sets to provide companies insights into the behaviours of their customers and optimisation in marketing performance.