By providing comprehensive, stylistically consistent concepts, the product strategy has been established for the future, where modern technology and craftsmanship walk side by side. Technology maintains and improves product quality, but it is the people who make the products special. We recognize the value of the people who create our products and allow ideas from people with long experience of making furniture meld with the creative ideas of the young. We are also proud of our traditions – something we will carry over into the future. Combining this with the ability to think afresh, to be curios and innovative, we will be a forward-looking furnishing group that not only follows, but rather sets the trends in furnishing and interiors. Vision Hjellegjerde shall become Norway’s largest furniture group in terms of turnover and market value. Business concept Hjellegjerde should develop, produce and deliver innovative furnishing concepts for the global marketplace. The company should offer furnishing and interior solutions that result in satisfied customers and create added valued for retailers and the links in the value chain. Mission Hjellegjerde® should create informed furniture buyers. Comfort is not a luxury; it is vital for people’s health and general well-being! It is important for the body to experience real well-being. Furniture from Hjellegjerde® must be more than just something soft to sit in. True well-being is achieved through the marriage of design and functionality, and they provide the ergonomic qualities which goods carrying company’s brand should stand for. Brand promises: Norwegian quality Norwegian design High level of comfort Technological lead Comprehensive concepts