We are a consulting firm helping clients to generate innovative and profitable business strategies through market research in Latin America. Into the formulation of customized client solutions, we transform insights by implementing technological tools to assess consumer behavior. Our goal is to support companies that are interested in finding innovative solutions for complex problems, either in their internal structure, their brands, products or services within the Latin American markets. Our approach includes one stage of qualitative and quantitative market research (consumer, markets, business intelligence) and one creative stage (design thinking, product design, workshops), which are combined in the right amount according to the specific goals of our clients. We have pre-defined methodologies, though we firmly believe they should not be boxes that imprison businesses: all details of a business problem must be molded according to the context, needs and expectations.