The British Brands Group is a membership organisation that champions brands in the UK. Our vision is for an optimum climate for brands in the UK as that will deliver choice, value and ever-better products to consumers. It is a climate which encourages investment in innovation and reputation and where there is vigorous but fair competition. Our members include brand manufacturers of all sizes across a range of sectors and we are the UK arm of AIM (the European Brands Association ), connecting members directly to European policy.