While creative versatility has certainly attracted clients, Serio Design’s signature capacity may be customer service. Says principal and creative director Amie Serio, “I produce agency-caliber results with boutique-level service – my clients feel listened to and taken care of.” Serio Design is also distinguished by work in print, a showcase for Amie’s technical ingenuity and flair for uncommon materials. This expertise has extended from playful event invitations for the Hallmark Channel to award-winning brochures and hardcover books for Westfield. Other major brands that have benefitted from the Serio Design treatment include Intel, P&G, Mattel and Howard Hughes. Amie launched the firm, however, to lavish her creative attention on more intimately scaled enterprises, creative agencies and entrepreneurs. Working with Inc. 500 LED manufacturer EcoSense Lighting, for example, she’s been able to collaborate on everything from the startup’s investor deck to its trade-show collateral, catalog, case studies and web banners. Whatever the asset under construction, Amie prides herself on making Serio Design projects “fun and easy” (no matter how demanding they may be for her). “I help my clients achieve their business goals,” she says, “but I also provide a great experience.”