TextCaster provides the technology platform and strategies to clients in media, education, local government and enterprise enabling them to reach their audiences fast through text message and email channels their subscribers select. Clients are able to customize message groups that their subscribers may opt in to be part of and receive alerts via the SMS and/or email channels they elect. Messages can include critical emergency and severe weather alerts, breaking news, sports scores, school closings, event reminders, and everyday business updates. Typically the information is of a local nature, pertinent to individuals' daily lives. Using a patented subscription process, TextCaster ensures security for clients and their communities against mobile SPAM.