Conception and development of advertising campaigns in general: - Conception, writing, casting and studio coaching of radio commercials. - Conception and scriptwriting of television commercials. Supervising the shooting. - Conception and writing of print ads for newspaper/magazine. - Conception and writing of outdoor postering. - Development, conception and writing of websites, direct mailings, e-mailings, newsletters, ... - Always on the look for a viral approach, including new media and media creativity.