The Indigenous Tourism Association of Canada (ITAC) includes over 20 Indigenous tourism industry organizations and government representatives from every province and territory in Canada. Through a unified Indigenous tourism industry voice, ITAC focuses on marketing, product development support, and creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Indigenous tourism in Canada. The purposes of the Indigenous Tourism Association of Canada (ITAC) is to improve the socio-economic situation of Indigenous people through the provisions of economic development advisory services, conferences, professional development training and workshops, industry statistics and information for Indigenous tourism operators and communities or those looking to start a cultural tourism business within the 13 regions; 10 provinces and 3 territories of Canada. ITAC develops relationships with other groups and/or regions with similar mandates, uniting the Indigenous tourism industry in Canada, and working to enable collective support, promotion and marketing of authentic Indigenous cultural tourism businesses.