CJ E&M’s game division (CJ E&M Games), as Korea’s online game business leader, launched their game publishing business in 2000. Netmarble (http://www.netmarble.net) is Korea’s largest game portal, with 35 million registered customers who take part in the casual/online game services provided. In 2011, CJ E&M reported over $1 billion in sales, and the North American subsidiary, CJ GAMES INC was founded in April 2012. CJ GAMES INC aims to provide online game content to English-speaking users throughout North America as well as other countries. The following strategies will be used as guidelines for the business: - Provide a variety of game services world-wide through Netmarble.com - Publish games not only for PCs but also for smart devices - Create partnerships with various media groups in North America and expand marketing area(s)