Who we are: The Faubert Applied Research Center (ARC) is a non-profit research centre dedicated to studying and furthering cognitive human performance potential. The ARC is a collaboration between Nothing Artificial and the Psychophysics and Perception Laboratory at the School of Optometry of the University of Montreal. What we do: The ARC brings together researchers and experts in cognitive human performance from Industry, Government and Academia to bridge the gap between research and unmet needs in real-life applications. Collaboration is the centrepiece of the ARC’s activities. We are committed to facilitating applied research projects that are distinguished by their scientific relevance and strategic impact. Our Mission: The Faubert ARC’s mission is to demonstrate the ecological and scientific validity of new technologies relating to cognitive function, mental readiness and human performance.