One Smart Star (OSS) is an innovative technology that is sweeping the globe,helping corporate customers to differentiate themselves from the competition by bringing together all company's contact information into one smart,simple and memorable star number. One Smart Star is a breakthrough in unified corporate access and customer loyalty by bringing together disparate business information in a fast and efficient manner.Customers simply enter Star (*) and a 4-digit Identity Code for example *2255 (or *CALL),to reach all required contact points for your business. it's that easy.