We want to live in a world where women embrace their silhouette, activewear is long-lasting, fashion works for the planet, not against it and nobody begrudges a workout. We also believe that the best way to predict the future is to create it. Created for fitness, designed for life, SILOU is a luxury activewear brand specialising in clothes that feel good on the body, perform in the gym, shape and support, and are kind to the planet. Founded by former model and mother of three Tatiana Kovylina, and marketing entrepreneur and yoga teacher Phoebe Greenacre, the pair created their first range of functional, feminine “lifewear” in 2017 as a response to their busy lifestyle, the need for multitasking pieces that could be worn to the gym and beyond, consciously and simply to make workout clothes stylish and sustainable - not either or. We realised that no one truly felt comfortable or beautiful in gym wear anymore, people opted for baggy tops and joggers. So we began designing elevated active essentials for the female silhouette. Technical and tailored, SILOU pieces are always thoughtfully designed and mindfully manufactured. We create activewear you gravitate towards, for all of life's movements and moments - both large and small. Designed to stand the test of time, SILOU is built to last.