We are Etha, the 5,000-year-old Ayurvedic guru, reborn as a modern health coach. Born of indignation towards the disconnected modern lifestyle that has become the ’norm’, we refuse to follow mainstream beauty and wellness rules and choose to be guided instead by a timeless consciousness and truth that has been tried and tested over thousands of years. Our name is pronounced ee-ther and derives from ‘ether’, the first element and energy source that affects change on all things in the natural world. Its Sanskrit counterpart ‘akasha’ means to radiate, to convey energy without resistance.