TyrrellCooper is a business consultancy whose main focus covers the following 3 areas: • Transformation and improvement of sales organisational efficiency and effectiveness through the implementation of best practices and performance management in new business sales, sales management, client relationship and account management. The implementation of robust governance in bids, deal qualification and contract performance to improve closure rate and revenues. • Strategies to incorporate new digital customer engagement channels (email, sms, mms, push and social media) into existing business processes. • Detailed analytics of data driven from the digital channels to deliver customer insight and advanced marketing strategies.