The company was founded in 1992 by David Hebel under the name Dimension Technologies Media Group as a developer of third party products for the Video Toaster. In 1995 the company released Club Toaster which was a monthly CD-ROM based product for the Amiga. The product contained animated backgrounds, still graphics, music, photos, articles, and product reviews. By 1997 Dimension Technologies was looking to move from developing for the Amiga and instead focus on Windows and Mac based content. The company renamed itself in 1997 to Digital Juice after the release of their first non-Amiga based product, Digital Juice for PowerPoint.