THE STORY Mick Keus started his label in March 2012. His aim was not to invent anything new. He believes that things should come into existence. Having this belief as a starting point he began re-using vintage Levi’s 501. Drawn to their strong and timeless character he started decomposing and afterwards reconstructing these jeans into a new fit. A fit that corresponds with the present. With a clean and simple approach he transformed the Levi’s into a “new” style jeans, +MICKKEUS. THE ATELIER The atelier of +Mickkeus is located in the centre of Amsterdam. +MICKKEUS welcomes customers to visit the studio to search together for the right jeans. Throughout the years +MICKKEUS has gathered a large collection of vintage jeans. The right jeans are selected out of this collection and next tailored and adjusted to get to the right fit and feel.