Senior product and market leaders who can rapidly evaluate, advise, drive and execute new revenue streams. Clients have found PMPathlights to be a valuable resource across many product marketing fronts. Key solution categories include: -New Revenue Mining -Market Requirements Research -Positioning and Messaging -Keyword and Content Strategies -Marketing Campaigns -Go-to-Market Strategies -Marketing Automation Program Development -Category Creation -Thought Leadership -Market Digital Exchange -Demand Generation Marketing Function Development -Senior-level Guidance to Support Junior-level Talent All of our engagements use our proprietary PMPathlights methodology to inform your custom and comprehensive plan. Learn more about the services we offer at: http://www.pmpathlights.com/services/