Launching Mindly during the devastating Australian bushfire season in 2019/20, we knew we didn’t want to just sit back and do nothing. That’s when we decide to put our combined skills to good use. Our mission is to create a safer world through design. We live in a world where climate change, social injustice and irresponsible business practices exist. Feeling ‘safe’ is vital to our sense of well-being – it means feeling like we’re protected from danger and that we won’t be harmed. It’s the kind of world we want to live in and one we’re determined to create using human-centred design. By creating opportunities where people’s voices can be heard, their perspectives and ideas can generate the right solutions. Together, we really can change the world. Service Areas: User Research At the other end of what YOU do are people with hopes, dreams, fears and problems. We get to the heart of what’s going on with your customers via in-depth interviews, focus groups, surveys and journey mapping. Digital Strategy The online world can be scary, especially if you’re new to it. Let us guide you through a digital strategy that’s specific to your brand via a discovery workshop, plus market and competitor research, delivered to you as an actionable report. UI/UX Design How do you want your customers to FEEL when they enter your digital home? We can help you craft safe, intuitive and nourishing experiences across all your digital touchpoints via bespoke user flows, low-fidelity prototypes and engaging site maps. Branding, Websites & Digital Products Once we’re in the hearts and minds of your audience, we can design digital experiences that resonate deeply. We do branding, website design and digital products (think apps) that reflect who you are and what you’re about.