Personalized Maps from a Leading Direct Mail House Personalized maps sets Variable Maps apart as an innovator in direct mail marketing. The flagship offering, New Neighbor Mailings, is used to target new movers with monthly mailings. The personalized maps are also used on a wide variety of marketing collateral such as postcards and self-mailers. Variable Maps is a group inside McCallum Print Group, the largest independently owned and operated commercial printing plant in the Pacific Northwest. Spread over three buildings in the Seattle area, we deliver over 80 million pieces of mail to the Post Office annually. McCallum Print Group is FSC-certified, and the stock used for these programs contain post-consumer recycled content…we’re even wind-powered! Variable Maps is managed by Rich Voslow, a member of the McCallum Print Group team for over two decades. Rich leveraged his expertise in one-to-one marketing and variable data printing to develop VMaps©, a software program that creates personalized maps for the commercial print environment. Variable Maps is a proprietary system and is unique in the industry. The United States Patent and Trademark Office issued US Patent No. 8,060,815 on November 15, 2011 and lists Rich Voslow as the inventor of the custom document generation system.