BetterTradeOff is a Singapore-headquartered FinTech that’s revolutionising financial advice with an online solution that helps simplify and demystify financial planning. Making it possible for everyone, regardless of financial acumen, to make better financial decisions. Interactive and visual, the platform makes it easy for users to see and understand the impact of different decisions, while simulating a wide range of financial situations, such as purchasing a new home, or planning for retirement. The solution has been deployed in Singapore, Hong Kong, the Philippines, the UAE, and Switzerland and is utilized across three distinctive business lines- a white-label and API based enterprise solution for financial institutions; a SaaS solution for Financial Advisers; and a free, do-it-yourself, financial planning platform for consumers. BetterTradeOff was selected as the Malaysia Champion in Zurich’s global Innovation Championships 2020. In 2018, BTO won the Global FinTech Hackcelerator organized by the Monetary Authority of Singapore (MAS); and the ‘DIAmond Award – Most Innovative Start-up’, at the most prestigious InsurTech event in the world, the DIA Conference in Amsterdam.