In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 'Taz' met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard. In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. As public radio and television stations built platforms and extended content to serve a digital evolution, Market Enginuity brought aboard digital specialists to expand its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, bringing experience from New York Public Radio where he led outstanding revenue growth and pioneered podcast sponsorship as integral to multimedia campaigns. He directs the Market Enginuity national team, scaling sponsorship opportunities comprehensively, with multiplatform and multi-market campaigns. With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations and large podcast networks.