ICE AV Technology is a company specialising in audio visual related technology in the sphere of Interactive - Communication and Entertainment. Our products include large format LED screens for billboards, LED curtain screens for video and video, LED expo / dance floors, ICE Daytime Projection screens for well lit environments and specialist applications like holographic / dual imaging, iQRite interactive frames and surfaces. The components we work with form the backbone of system to allow Information, Communication and Entertainment. Starting in 2010 we have achieved a lot of interest around the globe from DJs and Music producers with The HoloDesk as a live performance surface and now bringing that concept and technology in retail, public and commercial environments where content is accessible at you fingers in a multi touch environment. Our associate sister SimDeck Formula Simulators builds and offers open cockpit race cars in the style of Formula One and also we offer exact replica Formula One, Indy styles race cars that can be either for show or used as a simulator. We collaborate with manufacturers, patent owners, our resellers and clients world wide to deliver innovative solutions.