For more than 200 years we have taught our children how to write and read in the same way. Still, every fifth child today is functionally illiterate. Being both parents and passionate teachers, this made us think: Okay, if children can’t learn the way we teach, maybe we should teach the way they learn. And by creating WriteReader we have done just that. Children learn by being motivated, and they are not motivated by putting A, B and C’ in different orders; they are being motivated by telling stories about dinosaurs, Christiano Ronaldo, skateboarding and pink, fluffy unicorns. So we let children write books about their big passions without letting correct spelling slow them down or kill the motivation. A teacher or parent then write the correct spelling, so the focus is on comparing, not correcting. Actually, this is pretty much the way we teach our children how to talk. Our dream is to change lives by changing writing from being a potentially losing game into a rewarding experience where children share books and become proud writers.