Before making a buying decision, Accenture reports 94% of B2B buyers do their own online research, which includes peer reviews, blogs and websites. More than ever before, prospects want to know what their colleagues and peers think about your products and services based on their personal experience with them. Your B2B Case Study Writer knows that most buyers will see your customers as peers and as a result, they’ll find your customers more believable than your company’s sales team. As your B2B case study writer, trade and business journalist Kara Kuryllowicz has learned to think like your prospects: 1) I ask the questions your prospects ask and get the answers they need. 2) I create templates that point prospects to key information. 3) I recommend and design layouts that get prospects’ attention. 4) I tell engaging stories that get prospects to start and keep reading. 5) I know how to get your customers to say YES to case studies. 6) I get your customers to open up in interviews. 7) I use a case study process that delivers an effective case study. Talk to your B2B Case Study Writer Kara about her 10-step process – it works! 10 Steps to an Effective B2B Case Study: 1 ) We discuss what you want and need in a case study. 2 ) I recommend a case study format and template based on your needs and my 30+ years of journalism, content and case study experience. 3 ) I suggest you send customers’ examples of your previous case studies and let them know they have signoff and approval on all content. I’m also happy to do this for you. i. Tell them you’ll change anything that makes them uncomfortable. ii. Put it in WRITING. iii. The goal is to make everyone look good – this is not investigative journalism. 4 ) I develop two sets of interview questions – one for me and one for your customer. Ask me for Steps #5 to #10.