Ethnic Opinions has been working as a multi-disciplinary research organisation alongside ethnic minorities for several years. We recruit, moderate and manage qualitative and quantitative research projects including focus groups and surveys. A wealth of experience brings us extensive specialist know-how, expertise and savvy when it comes to engaging with a diverse and ever-increasing population. We noticed early on that there is a disconnect between companies and ethnic minorities because they simply don’t have the means to connect, understand and target. Ethnic Opinions was built to be the bridge between businesses and the ethnic demographic, enabling them to enter markets and earn additional revenue. It’s important that we have a dedicated team to keep their fingers, eyes and ears on the pulse of what ethnic Britain looks like, feels like and thinks like. Our researchers are located across the UK in order to get a fair spread of information and they are all multi-lingual, trained and qualified. We are continuously educating ourselves on the finer details and fibres of ethnic communities in the UK so that we can pass this onto you when we work together and apply it to your project.