Since September 2006, Smith-Petersen has been providing PR consulting to companies of the calibre of Valentino, Tom Ford, Bottega Veneta, Emilio Pucci, Ermenegildo Zegna, Costume National, Tod’s Group, Michael Kors and Lanvin. Reflecting her extraordinary passion, devotion and outstanding skills as a communicator, Noona’s biggest success, crowning after so many years in the world of luxury and fashion, has been to establish personal and professional relationships with designers and the press at an international level.