About The Pink Elephant: The Pink Elephant is a subsidiary of El- Ezaby pharmacy group. Launched in 2017, The Pink Elephant is a modern store with a simple concept that aims to spearhead a cultural shift in the retail market for parents and young children by playing a nurturing role in the vital phase of a child’s development. We at the Pink Elephant encourage and cultivate the imagination of children so that they can grow up bustling with creativity and vision. Sister Company: MultiPharma, El Ezaby Pharmacy, The Academy Training Center, The Pink Co. Partners: Multi-Apex Pharma, AUG Company, Nile Converting Industries Co. Vision: To honor the precious bond between mother/parent and child by offering them a unique and fun shopping experience rich in variety and consistent in product quality. Mission: To expand and grow into the leading regional retailer in child care by continuously fulfilling the expectations of parents and bringing joy and imagination into the life of children.