Atypical Cosmetics is a young startup combining artificial intelligence, natural ingredients and real user data to revolutionise the way people look for, buy and use skincare. Using emerging technologies and user-centred design, Atypical allows customers to customise the ingredients in their skincare products so they can easily avoid ingredients that don’t suit them or ingredients they are allergic to. At Atypical, every bespoke product is individually made to suit the customer’s exact needs. We recognise that every person is unique and are passionate about using natural, sustainable and ethically sourced materials to produce our bespoke products.