Rand Defined Value Diamonds Inc. is a wholly-owned subsidiary of Rand Diamond Inc. Founded on the diamond fields of South Africa in 1947 by patriarch Barney Laub — Rand Diamond established a reputation for impeccable quality, integrity, and business ethics. Over sixty years ago Laub’s high standard of excellence made Rand Diamond one of the select companies chosen to acquire rough diamonds for cutting and polishing directly from the source. Today we continue as the source of polished diamonds for some of the most recognizable, finest retail stores in the world, discreetly supplying them with diamonds to their exacting standards and specification. It is this heritage and market position that is the foundation of Defined Value Diamonds (DVDs) — our newest innovation. The result of our seven decades of operating diamond-works in Johannesburg, South Africa, and Gaborone, Botswana, and of buying, cutting, polishing, and selling the highest quality diamonds, has put us at the forefront of diamond innovation today. Our position at the wellhead of the diamond market makes it possible for us to now offer Rand Defined Value Diamonds (DVDs) to private individuals at the same market price that high-end retailers purchase their fine diamonds from us. Rand established a wholly-owned subsidiary, Rand Defined Value Diamonds Inc., specifically for the purpose of selling Defined Value Diamonds (DVDs) to private individuals at the Polished Trade Price. Globally, each diamond of the quality and type used for a DVD is the same. That’s because DVD diamonds are defined and polished to a standard that not only removes variables for interpretation such as color and purity — but most importantly cut. This tradition of excellence continues in the third generation of our family keeping Barney Laub’s vision alive and growing.