In this fast-moving, fast-paced world we live in, some issues lead the way and push us inexorably beyond: How to achieve my next step? What could differentiate me from the competition? What is the secret to success? However, some other questions are possible, and the paths they lead to, are passionating: What is success really? How to stimulate and mobilize the hidden skills of my employees? How to contribute positively to society while obtaining economical performance along with the well-being of my team? Big Why is all about looking at objectives, company and strategy through a different angle: the people serving happiness and durable performance. - Or the contrary. ‘‘ Happiness is when what you think, what you say, and what you do are in harmony. ’’ Mahatma Gandhi