Sun Valley Marketing Alliance (also operating as Visit Sun Valley) is the destination marketing organization for the Sun Valley region of south-central Idaho. Located amid a pristine mountain environment and high desert climate, Sun Valley is a four season outdoor paradise known as much for its art and cultural offerings as its recreational opportunities. Home to America's first destination ski resort, Sun Valley is recognized as The Original Mountain Town for its mountain heritage and down to earth appeal. For more information on area events, lodging, dining, shopping, and recreational offerings, visit www.visitsunvalley.com. For media inquiries, contact Greg Randolph at greg@visitsunvalley.com or 208.725.2103.