We’ve worked in the healthcare sector for more than two decades. In 2012, we developed CREATION Pinpoint – a unique technology platform allowing us to isolate conversations among healthcare professionals, meaning we cut out 95% of the chatter, and focus only on the conversations that matter. CREATION Pinpoint is a proprietary technology platform that uses machine learning to find, listen to and understand what is being said by doctors, nurses, and pharmacists, alongside a team of knowledge engineers who analyze the data to develop customized research insights. The technology maps peer-to-peer relationships between healthcare professionals through their online conversations and ‘virtual networks’, and identifies the influencers within particular therapy areas. This information is then curated by a team of analysts who identify and extract the most pertinent data to provide qualitative and quantitative insight.