Etuix began with an idea; an idea to preserve the environment and protect it with harmful man-made substances. In 2009, the idea of Etuix became a brand in Switzerland and Italy. Etuix promotes the preservation of the environment by ensuring that the PVC that is produced by advertising companies and other organizations does not end up in landfill. Instead, those unusable posters are transformed into premium, hand-crafted Italian products that can be used for up to 10 years. The posters are turned into luxury bags, purses, trolleys, phone cases, shoes and wallets. Etuix promotes a circular economy approach that is driven by reuse of materials that are deemed unusable in order to prolong their lifecycle before they end up in a landfill or are incinerated. Every product of Etuix is unique and is made in an eco-friendly manner. Every single product of Etuix is hand-crafted to perfection with extreme care and the Italian flair.