Do you want to have a greater chance of success in your digital journey? Perhaps you have found that there is a lack of clarity as to why change is necessary? Is the lack of a reason why causing you or your organisation confusion, increased costs and decreasing position? Maybe your organisation or team is not on board with the transformation ahead and are causing delays, distress and distractions, potentially to the point of actively sabotaging the initiative? Possibly the information distributed is not being understood by the audience and is further compounding the problems? Imagine then that the reason behind the change is understood and those involved in the transformation can see the benefits for themselves personally, for the organisation and those externally to it such as customers, regulators or standards bodies. Your aspirational plan is being formed into a clear digital vision that your organisation can use to reimagine itself, redefining experiences, opportunities and associations. There has never been a better time to take advantage of these benefits. In a world where even the constant of change is being overtaken by the acceleration of change, to survive and thrive in the 21st century you need to have a digital strategy, have a clear understanding and an alignment with that of your customers.